About

Whether you have a question, an idea, or just want to say hello, feel free to reach out, we’re here to help.

Woman standing on the beach holding a surfboard, wearing a black wetsuit, with ocean waves and cloudy sky in the background.

I’m Sofaia also known as Fifi or Fi, a Queenstown-based photographer and marketing professional working across travel, adventure and underwater photography. I focus on capturing real moments in natural environments, from landscapes to wildlife, with a passion for sustainable tourism and storytelling that respects both people and place.

Alongside content creation, I also offer colour grading and social media support to help clients refine their visuals and share them effectively. While Queenstown is home, I’m often on the move, travelling to explore new places and cultures.

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Silhouette of a woman wearing a hat at sunset, mountain landscape in the background.
A woman with dark hair, wearing sunglasses and a black jacket, appears out of focus at the bottom of the image. Above her, a volcanic mountain with a reddish-brown and gray surface rises sharply against a clear blue sky.
Tropical beach with white sand, clear blue water, and a line of lush palm trees along the shoreline. A person walks on the sand near the trees.
Pilot inside the cockpit of a plane, with a view of mountains and clouds through the windshield.

Get in Touch

Whether you have a question, an idea, or just want to say hello, feel free to reach out, we’re here to help.